30 September 2013

Google Introduces New Search Algorithm, ‘Hummingbird’

27 September 2013 marked Google’s 15th birthday.

To celebrate the occasion, the internet search giant announced its new search algorithm, dubbed ‘Hummingbird’.

The rewritten algorithm—that was actually rolled out a month ago, but went unnoticed—affects 90% of all searches, and is designed to handle more complicated and abstract queries.

Instead of just matching keywords, Hummingbird breaks down conversational questions and phrases, and tries to understand the meaning and relationship of things and words within sentences.

The change aims to bring Google users more precise results, especially when using voice search; and was brought about by the fact that users were asking the search engine longer and more complex questions.

What do you think—is Google on the right path?

[via USA Today]