27 September 2013

In Poster Ads, Male Names Are ‘Waxed’ To Become Female

To advertise for Fem wax strips, the McCann agency in Turkey has used type to express how effective the product is.

Minimalistic in nature, these posters spell out names like “Julian”, “Evan” and “Liam”, with the last letter being "waxed" away, making the names female.

View the rest of these amusing and clever ads below.

[via Ads Of The World]