Packaging design and branding company Stranger & Stranger has designed a beautiful line of square bottles for wine company Truett Hurst.
Called ‘California Square’, these bottles will take up “less space” on wine shelves and will allow consumers to save on cardboard boxes, which are used during shipping and storage.
“Square bottles take up less space but you never see them on the wine shelves,” said the company. “If the wine industry turned over to square instead of round bottles we’d save almost a million trees in outer cardboard boxes alone. Not to mention savings in shipping and storage.”
Besides their smart functionality, the bottles are also wonderfully designed with vintage typography and glass embossing.
Check them out below:
[via The Dieline]