Turkey-based designer Burcu Imdat has created a thoughtful and creative branding for hamburgers, fashioned after typefaces.
The project is called ‘Hamburgerfonstiv’ and in it, she uses fonts like Futura, Helvetica and Gill Sans to create a hamburger branding.
Combining elements from a hamburger meal and typography, commonly-used typographic terms such as ‘light’, ‘regular’ and ‘bold’ are used to describe thickness of fries or font thickness.
View her work below:
[via intooishun]