25 September 2013

In Ads, Bold Typographic Slogans Adorn Models’ Faces

[Click here to view the video in this article]







To promote Aizone’s Fall/Winter Collection 2013, the team behind Sagmeister Walsh decided to paint bold and geometric typographic slogans on models’ faces.



Painted on by Anastasia Durasova, each slogan embodies the philosophy of the Beirut luxury retailer, conveying the dynamism of the brand.



Check out what went on during the creative process in the video below.



















[via Sagmeister Walsh]