To highlight how handheld devices and Instagram have “taken over our lives” and runway shows, lifestyle magazine Vogue commissioned photographer Michael O’Neil to shoot three fashion stories using nothing but an iPhone.
With only Instagram at his disposal, O’Neal documented the stories and outfits of three models—giving each shoot a unique hashtag, which allowed users to find, share and comment on the images.
What do you think of these images? Will smartphones and Instagram be the future of fashion photography?
Check out the rest of the photos here.
[via Vogue, images via Instagram]