[Click here to view the video in this article]
We have previously wrote about some of Coca-Cola’s successful and inventive efforts like its ‘2ndLives’ campaign where empty Coke bottles gets repurposed into new, useful objects, or creating a “Bio Cooler”, which is essentially a fridge that functions without electricity.
However, this latest campaign by the soft drink brand seems more of an irony instead.
Called ‘Happy Cycle’, individuals were invited to ride a bicycle and work off their calories in exchange for a can of Coke.
At the beginning of the video, the brand poses a question, "A Coke used to cost 5 cents. But what if a 12-oz Coke cost 140 calories?" This is subsequently followed up with the information that it would take you 23 minutes to burn off 140 calories if you weighed 140 pounds.
This inevitably forces the limelight on the fact that you probably should not be drinking Coca-Cola in the first place if you are health-conscious, which lends support to detractors of the brand.
Commenters have also noted the irony of this newly-launched campaign.
YouTube user Bonder wrote: “Poor Coca Cola. I love them as a company but all this video tells me is that it takes far too much time and work to make it worth it to enjoy a Coke when I could just have flavored water or something much less sugary than 140 calories.”
Yet another user rtj182 commented: “This ad actually shows exactly why I don’t want to drink a Coke. 23 minutes biking to cancel out a can of Coke? Lol.”
While others like Dave Fox offered sarcastically: “Congratulations on it taking only 128 years for your company to finally offer some truth in advertising.”
What’s your take on Coke’s ‘Happy Cycle’?
Check out the video here:
[via Adweek, images via Coca-Cola]
We have previously wrote about some of Coca-Cola’s successful and inventive efforts like its ‘2ndLives’ campaign where empty Coke bottles gets repurposed into new, useful objects, or creating a “Bio Cooler”, which is essentially a fridge that functions without electricity.
However, this latest campaign by the soft drink brand seems more of an irony instead.
Called ‘Happy Cycle’, individuals were invited to ride a bicycle and work off their calories in exchange for a can of Coke.
At the beginning of the video, the brand poses a question, "A Coke used to cost 5 cents. But what if a 12-oz Coke cost 140 calories?" This is subsequently followed up with the information that it would take you 23 minutes to burn off 140 calories if you weighed 140 pounds.
This inevitably forces the limelight on the fact that you probably should not be drinking Coca-Cola in the first place if you are health-conscious, which lends support to detractors of the brand.
Commenters have also noted the irony of this newly-launched campaign.
YouTube user Bonder wrote: “Poor Coca Cola. I love them as a company but all this video tells me is that it takes far too much time and work to make it worth it to enjoy a Coke when I could just have flavored water or something much less sugary than 140 calories.”
Yet another user rtj182 commented: “This ad actually shows exactly why I don’t want to drink a Coke. 23 minutes biking to cancel out a can of Coke? Lol.”
While others like Dave Fox offered sarcastically: “Congratulations on it taking only 128 years for your company to finally offer some truth in advertising.”
What’s your take on Coke’s ‘Happy Cycle’?
Check out the video here:
[via Adweek, images via Coca-Cola]