It was reported that 9% of all car accidents occur because the driver was busy taking a selfie behind the wheel.
To emphasize the dangers of this reckless act, agency Bold Creative Boutique created a thought-provoking ad campaign for the Youth Association for Safety Awareness.
The ads show drivers caught in mid-photo, as their cars spins helplessly out of control. It is presumed that they lost control of the vehicle while taking a selfie.
The hashtags #broken and #jail are also featured on the ads, highlighting the consequences of their reckless behavior.
[via Trendhunter]