[Click here to view the video in this article]
After a month-long buildup, Yahoo has finally unveiled its brand new logo.
Its ‘30 Days of Change’ campaign created a buzz over the internet by showing a logo a day over the course of 30 days.
These “failed prototypes” left the internet in anticipation and slight confusion as to their relation to the new logo.
They were, in fact, stepping stones towards a stated design destination.
"We wanted something that represented the sophistication and elegance of Yahoo today, while still bringing forward the hallmarks of the brand that people have come to love," said Bob Stohrer, the Senior Vice President of Brand Creative.
Some of these hallmarks are the color purple, the Os that look like a pair of eyes, and the exclamation point.
One obvious change would be the embossed style. This reflects Yahoo “as a company that has evolved into an institution in its own right”, and “to reflect all of the different facets of Yahoo and its brands”, added Stohrer.
What are your thoughts on the new logo?
See part of the artistic process in the video below:
[via Co. Design and Yahoo]
After a month-long buildup, Yahoo has finally unveiled its brand new logo.
Its ‘30 Days of Change’ campaign created a buzz over the internet by showing a logo a day over the course of 30 days.
These “failed prototypes” left the internet in anticipation and slight confusion as to their relation to the new logo.
They were, in fact, stepping stones towards a stated design destination.
"We wanted something that represented the sophistication and elegance of Yahoo today, while still bringing forward the hallmarks of the brand that people have come to love," said Bob Stohrer, the Senior Vice President of Brand Creative.
Some of these hallmarks are the color purple, the Os that look like a pair of eyes, and the exclamation point.
One obvious change would be the embossed style. This reflects Yahoo “as a company that has evolved into an institution in its own right”, and “to reflect all of the different facets of Yahoo and its brands”, added Stohrer.
What are your thoughts on the new logo?
See part of the artistic process in the video below:
[via Co. Design and Yahoo]