Say that a bottle of wine costs thousands of dollars and hardly anyone would bate an eyelid, but what about a beer that goes for US$2,000 a bottle?
Portland-based Hair of the Dog Brewery has created just that—“Dave” is a strong, dark beer with 29% alcohol content that has been aged for 19 years.
According to Alan Sprints, Dave’s creator, it was designed to make people look at beer differently and make them realise that a beer could be valued as highly as a wine—Dave’s price has went up steadily over the last decade and a half, from US$80 in 1998 to US$2,000 this year.
If you thought that such a steep price tag would put off potential buyers, you couldn’t be more wrong—when the brewery released 12 bottles of Dave last month, they sold out within a few hours.
While Sprints still holds some bottles of Dave in his reserves, it is unknown when he would be releasing them—would you be willing to spend this much on beer?
[via NPR, images via Hair of the Dog Brewery’s Facebook page]