29 October 2013

Copywriter Imagines The ‘Shitty’ First Drafts Of Famous Brand Slogans

We have previously featured Paul Laudiero’s funny series of literature’s “shitty” first drafts. Now, the writer has taken to thinking about what it was like to write a slogan for a brand.

Although Laudiero makes fun of famous brand slogans—“I’m loving your wife” is a hilarious example—these “shitty” first drafts also show that it is actually quite difficult to come up with an appropriate and memorable slogan.

View the rest of these funny fictional drafts below.

[via Shit Rough Drafts]