[Click here to view the video in this article]
Conceived by OgilvyOne Athens for Nestle’s fitness campaign, this quirky device does its part in promoting breast cancer awareness month.
Equipped with Bluetooth technology, the bra sends out a tweet each time it is unhooked, reminding women to go for a medical examination.
Those who are interested can follow the tweets with the hashtag #tweetingbra, or the Tweeting Bra account itself.
What do you think—is this campaign effective, or does it miss the point of what breast cancer awareness is about?
[via Business Insider and Ads Of The World]
Conceived by OgilvyOne Athens for Nestle’s fitness campaign, this quirky device does its part in promoting breast cancer awareness month.
Equipped with Bluetooth technology, the bra sends out a tweet each time it is unhooked, reminding women to go for a medical examination.
Those who are interested can follow the tweets with the hashtag #tweetingbra, or the Tweeting Bra account itself.
What do you think—is this campaign effective, or does it miss the point of what breast cancer awareness is about?
[via Business Insider and Ads Of The World]