[Click here to view the video in this article]
Iceland-based advertising agency Brandenburg has come up with a clever and simple idea for breast cancer awareness: to paint a looping highway pink.
Partnering with the Icelandic Cancer Society in celebration of Cancer Awareness Month, the bright pink street paint resembled the pink ribbon for breast cancer awareness.
While this idea was best viewed in an aerial view, it certainly did grab the attention of motorists in Reykjavík.
View the case study video below:
[via Adweek]
Iceland-based advertising agency Brandenburg has come up with a clever and simple idea for breast cancer awareness: to paint a looping highway pink.
Partnering with the Icelandic Cancer Society in celebration of Cancer Awareness Month, the bright pink street paint resembled the pink ribbon for breast cancer awareness.
While this idea was best viewed in an aerial view, it certainly did grab the attention of motorists in Reykjavík.
View the case study video below:
[via Adweek]