Filmmaker and founder of iGNANT blog, Clemens Poloczek, produced an advertisement in collaboration with Beijing computer giant Lenovo for their ‘Yoga IdeaPad’.
The ad features a woman going through the daily grind, but all we see of her face is its image reflected on the screen of the 'Yoga IdeaPad'.
The tablet accompanies her to the shower, for meals, and even to bed—perhaps a hint at our dependence on electronics?
As she performs different tasks, she toggles between its different modes: ‘Notebook’, ‘stand’, ‘tablet’ or ‘tent’. The video ends with the slogan: “Your life has more than one mode. So does your technology”.
Watch it here.
[via iGNANT]