Australian design agency Swear Words jazzed up the common toilet paper by wrapping it in cute, colorful packaging. 50% of the product's profits will go towards building safe and clean toilets in Third World countries.
The agency shows that a totally ordinary product can be transformed with design, and a few good puns—“Every roll of ‘Who Gives A Crap’ is basically providing someone with access to a toilet for about one week. When it comes to flushing out poverty and saving the planet, we're on a roll. And together, we can save the world from the bottom up,” reads a description on their website.
[via Creative Bloq and Swear Words]