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German electronics and electrical engineering company, formerly known as Siemens, has changed its name to ‘Unify’.
The rebranding comes with a new identity designed by Ottawa, Canada-based creative agency McMillan.
On a dark gray background, Unify’s logo features the letters colored white, with the “I” that stands out in yellow and green hues,
“The Unify logo is the primary visual representation of the new brand. At the center of the logo is a vibrant, single ‘I’, representing the concept of unification—bringing the many into one. The energy given off by this ‘I’ symbolizes the power of collective energy. The ‘I’ also represents the individual, employee or end user who is empowered by Unify technology,” McMillan told Underconsideration.
“Unify is a light-emitting brand, and charcoal provides a dramatic backdrop for light. Green and yellow hues come together to become an illuminated beacon. Charcoal communicates seriousness, precision, and the sleek characteristics of a luxury brand. Unify Green has reflective properties that give an impression of light when set against the dark contrast of Unify Charcoal. It communicates energy, optimism and focus.”
What do you think of Siemens’ rebrand?
[via IDG.No and McMillan]
German electronics and electrical engineering company, formerly known as Siemens, has changed its name to ‘Unify’.
The rebranding comes with a new identity designed by Ottawa, Canada-based creative agency McMillan.
On a dark gray background, Unify’s logo features the letters colored white, with the “I” that stands out in yellow and green hues,
“The Unify logo is the primary visual representation of the new brand. At the center of the logo is a vibrant, single ‘I’, representing the concept of unification—bringing the many into one. The energy given off by this ‘I’ symbolizes the power of collective energy. The ‘I’ also represents the individual, employee or end user who is empowered by Unify technology,” McMillan told Underconsideration.
“Unify is a light-emitting brand, and charcoal provides a dramatic backdrop for light. Green and yellow hues come together to become an illuminated beacon. Charcoal communicates seriousness, precision, and the sleek characteristics of a luxury brand. Unify Green has reflective properties that give an impression of light when set against the dark contrast of Unify Charcoal. It communicates energy, optimism and focus.”
What do you think of Siemens’ rebrand?
[via IDG.No and McMillan]