21 December 2013

Ad Agency Unveils One of 25 Holiday Animations Each Day Until Christmas

Vancouver-based ad agency DARE has unveiled their digital holiday greeting—a series of 25 short animation clips, unveiled one per day in the days leading to Christmas.

The story revolves around an artificial Christmas Tree and its desire to be displayed as previous years, but only to find out it has been replaced by a real Christmas tree this year.

To unveil their holiday greeting, DARE has made use of Pinterest’s visually pleasant interface to showcase their clips, which are uploaded to Vimeo.

What do you think? Is this usage of Pinterest a clever way to spread holiday cheer?

[via DARE Vancouver]