22 December 2013

If You Could Broadcast Your Singing In Times Square, Would You Do It?

[Click here to view the video in this article]

New York-based ad agency Wieden + Kennedy has created something bold called ‘Carol Karoke’ for Heineken this festive season.

Carol Karaoke is an idea that brings the everyday man into a situation where they are presented with the option of singing in front of a live captive audience, broadcasted all over New York City.

If they are bold enough, they take up the challenge and are instantly rewarded with a high, but they can choose to say no and it ends there.

Ever wonder what you would do if you were caught in such a situation?

Watch how other people reacted below:

[via YouTube]