We featured the refreshing new brand identity of Southwest Airlines last year.
Underconsideration was recently furnished with more images of the airline’s rebranding, which allow us a deeper look at its new branding materials.
Monotype Studio was in charged of designing a proprietary sans serif, known as the ‘Southwest Sans’ typeface—together with Lippincott, they launched a collection called the ‘Brands with Heart’, featuring a “palette of typefaces selected for their distinct personalities and idiosyncratic tendencies as well as their ability to convey the humanistic elements of a brand’s personality”.
The brand materials and snack packaging were designed in the airline's signature colors, and feature the fun and vibrant new heart-shaped logo.
Head over here to read more about the Southwest Airlines’ new identity.
[via Underconsideration]