30 March 2015

‘LifePaint’, A Safety Spray To Increase The Visibility Of Cyclists At Night

[Click here to view the video in this article]

Manufacturing company Volvo and creative agency Grey London have teamed up to create a reflective safety spray called ‘LifePaint’.

Designed to increase the visibility of cyclists and other road users at night, LifePaint is invisible during the day, but shines brightly in the glare of headlights in the dark.

According to Adweek, it is not actually made of paint and can be applied safely to clothes, shoes, backpacks, strollers and even dog collars. The spray last for a week after application and can be washed off without damaging color or surface material.

To learn more about this life-saving safety spray, check out the video below or visit Volvo’s website here.

Click to watch:

[via Adweek and Volvo LifePaint]