30 March 2015

Redesigned ‘Snapple’ Logo Has Sun In It, Slanted To Resemble Its First Logo

Tea and juice company Snapple has recently lunched its redesigned logo, with the help of New York City-based brand agency CBX—it has been nine years since it last changed its logo.

According to Under Consideration, “the serifs are now flared on the bottom and squared off on the top”, with its letters “a” and “e” seen opened.

The new logo also bears a striking resemblance to its first logo—it is now slanted, and an illustrated sun has been added to the top of the words.

What do you think of the new logo?

[via Underconsideration]