30 March 2015

Real Homeless People Read Mean Tweets About Themselves In This Powerful Ad

[Click here to view the video in this article]

Leo Burnett Toronto has created a powerful ad for Canadian homeless re-housing organization Raising the Roof that features real homeless people reading mean Tweets about themselves.

In the ad, various homeless individuals read out hurtful messages directed at them from a tablet while choking and holding back tears.

Heartbreaking and poignant, the video brings the faces and voices of the homeless into sharp focus.

Watch the spot below, and head over to HumansForHumans.ca to find out how you can help make a difference to their lives.

[via Ads of the World, video via RaisingtheRoofCanada’s channel]