27 March 2015

A Fascinating Glimpse Into The Visual Identity Of Popular TV Show ‘Girls’

[Click here to view the video in this article]

When thinking about the branding for HBO's Girls, creator Lena Dunham wanted something mature, not too feminine, to capture a “weird and intimate space.” According to creative director of Grand Jete, Howard Nourmand, these adjectives and visual snippets from Dunham and other clients, help them to gain perspective and start in the right direction.

The resulting title sequence for Girls was to place the logo dead-center and girdled—simple and distinct, with a single frame of bold typography. Although there is no real movement to it, the idea was to customise it every episode, so that the color combinations of the graphic would change to relate to the given mood of the episode.

Nourmand and his team continues to work with Dunham on various projects, including the recent animated HBO documentary about Hilary Knight, illustrator of the famous children's series, Eloise. In addition, Grand Jete also designed the brand identity for ‘A Casual Romance’, Dunham and Jenni Konner's production company, with a washed out look that invoked a warm feel.

View more of the wonderful works by Grand Jete here.

Read more about the visual identity of Girls here.

It's Me, Hilary: The Man Who Drew Eloise (HBO Documentary Films) from Grand Jeté on Vimeo.

[via The Creator's Project]