16 March 2015

Clever Transparent Ad For Super-Thin Smartphone Fits In Space Between Paragraphs

[Click here to view the video in this article]

To show how thin its new ‘Everslim’ model is, Tunisian smartphone-maker Evertek placed a unique print ad in the pages of a magazine.

The ad comprises a transparent page featuring a side view of the smartphone nestled between paragraphs of text, accompanied by the message “A little space for a great technology.”

It was created by Memac Ogilvy Label Tunisia.

Check out a video below.

[via Creative Guerilla Marketing, video via Evertek Tunisie]