These delightful interactive toothpaste packaging, designed by Miriam König, would making brushing teeth a fun experience for kids.
The illustrations on the tubes are printing using soluble inks, which will dissolve when it comes in contact with water, revealing a new image.
The packaging features six different characters, each shown eating a donut or a sweet—these illustrations would peel away to show the same character brushing his or her teeth, encouraging kids to practice good dental hygiene.
What do you think of this packaging idea?
[via Fast Co. Design, The Dieline, images via Miriam König]