4 March 2015

In This Hilarious Ad, Mentos Flips The Fresh Breath Kiss Cliché On Its Head

[Click here to view the video in this article]

Tired of breath mint ads that trot out the same old fresh breath kiss clichés? Mentos understands your weariness, which is why its new ad pokes fun at this well-worn advertising idea.

In the 40-second spot, a couple says goodbye by blowing each other sweet air kisses that magically turn into butterflies and flowers. Things take an unexpectedly hilarious turn, but we won’t spoil it—you’ll just have to watch it to find out what happens.

Created by BBH London to promote the brand’s NOWMints, it labels the mints as “little moments of pleasure.”

Puzzlingly, the ad will only air in Italy, though it’s available online for the rest of the world to view.

Chuckle at the ad below.

[via Adweek, video via Mentos]