2 March 2015

In Zombie Movie-Inspired Ad, Audi Shows How Your Car Could Fall Into Wrong Hands

Audi’s latest ad steps away from the usual car commercials that boast of the vehicle’s features and turns the limelight onto ‘mechanics’ instead.

The spot takes its inspiration from zombie apocalyptic movies, where hordes of random mechanics chase down a passing Audi in an almost bloodthirsty fashion.

The commercial, by German agency Thjnk, ultimately concludes with its message: “Don't let your Audi fall into the wrong hands.”

Thjnk said in a statement that the focus of the ad “is not the ‘conventional’ communications about service personnel and what they have to offer, but rather the monumental showcasing of the eternal struggle between good and evil.”

Audi Germany’s head of marketing communications, Silke Miksche, said, “The subject of ‘service’ is of tremendous importance both for the customer and for us as car manufacturer and our dealerships—and yet it has so far not been the focus of our communications. The way we approach the subject is altogether unexpected—emotional, spectacular, epic. In other words, this is truly big-screen stuff.”

Watch the ad below.

[via Adweek]