26 March 2015

Renowned Graphic Designer Explains The Role And Significance Of Logos In Design

[Click here to view the video in this article]

This short video filmed at Design Indaba in South Africa focuses on logos, and why people and designers are so interested in them.

Graphic designer Michael Bierut of Pentagram starts out speaking about how all design is social, as it desires a reaction, before proceeding to talk about why logos are particularly interesting.

Citing famous logos like the Nike swoosh and Target's target, Bierut explains that logos are interesting because despite being made up of simple, primitive shapes or marks, they are invested with meaning that makes them effective.

Watch the short clip below to find out more.

Michael Bierut: The primitive power of logos from Design Indaba on Vimeo.

[via It's Nice That]