27 March 2015

The Minimalist, Comfortable ‘Brilliant Bicycle’ Is Surprisingly Affordable

[Click here to view the video in this article]

The newly launched Brilliant Bicycle seeks to cater to casual riders who value simple, minimalist design. The company focuses on design, distribution and service, cutting out the middlemen to cut costs and offering in-home assembly and anti-theft insurance.

Co-founder Adam Kalamchi was inspired to start the company after a frustrating bicycle shopping experience, and enrolled the help of Kane Hsieh, his friend and co-founder. Together they did their research and found that the relatively high cost of bicycles were for retail spaces, middlemen and R&D, which did not directly benefit the customer.

Taking all their findings into consideration, they founded Brilliant Bicycle to build a bicycle that is low maintenance, well-designed and comfortable for any rider.

Watch the video below and visit their website to find out more.

Brilliant Bicycle Co. from Brilliant Bicycle Co. on Vimeo.

[via PSFK]