12 March 2015

This Arresting Ad Wants You To End Discrimination Against Homosexuals

[Click here to view the video in this article]

On first watch, this ad by Amnesty International appears to be about terrorism.

In the ad, two masked men speak of how they are criminals and are a threat to the world, before revealing that they are actually a gay couple.

It also states that homosexuality is punishable with a prison sentence or the death penalty in one out of every 10 countries.

The arresting 45-second spot was created by Madrid-based agency Contrapunto BBDO, to combat the discrimination gay people still face in today’s society.

Watch the ad below.

[via Ads of the World, video via Antonio Castillo]