[Click here to view the video in this article]
There are times when the actual weather corresponds with the weather forecast, and on other occasions, it doesn’t.
Using this as an idea to promote their new car model, the Toyota Aygo, the automaker roped in three weather forecasters for their latest ad.
For a month, these individuals got to travel in their new Toyota Aygo.
The only catch was that their new ride had a canvas roof that’s rigged to be synchronized with their weather forecasts—the roof will stay open if sunny skies are predicted, while it will remain closed if rain is expected.
Check out how the fun unfolds in the video below:
[via Adweek, images via Toyota Europe]
There are times when the actual weather corresponds with the weather forecast, and on other occasions, it doesn’t.
Using this as an idea to promote their new car model, the Toyota Aygo, the automaker roped in three weather forecasters for their latest ad.
For a month, these individuals got to travel in their new Toyota Aygo.
The only catch was that their new ride had a canvas roof that’s rigged to be synchronized with their weather forecasts—the roof will stay open if sunny skies are predicted, while it will remain closed if rain is expected.
Check out how the fun unfolds in the video below:
[via Adweek, images via Toyota Europe]