[Click here to view the video in this article]
Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach.
Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial.
Titled ‘Swedish Air’, it was made to promote the CleanZone clean air filtration unit in Volvo’s upcoming XC90 model.
Watch the ad below.
[via Fast Company, video via Grey London]
Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach.
Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial.
Titled ‘Swedish Air’, it was made to promote the CleanZone clean air filtration unit in Volvo’s upcoming XC90 model.
Watch the ad below.
[via Fast Company, video via Grey London]