15 March 2015

Watch: How Mad Men's Co-Producer First Visualized Don Draper's Face

[Click here to view the video in this article]

Josh Weltman, co-producer of popular television series Mad Men and former ad man is slated to release a book on April 7, 2015, titled ‘Seducing Strangers: How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)’.

It is a book about advertising, but he uses the book to share his personal experience of working on Mad Men, and the parallels it has to advertising.

In this article on Medium, Weltman shares his story of how he visualized Don Draper’s face for the first time and how he pictured it to be.

An excerpt from the article: “In the first shot we see Don sitting alone in a bar writing his thoughts down on a cocktail napkin. The camera pushes in from behind, then comes around, and we look into Don’s face. Movie star handsome. Strong chin. A leader of men. And those eyes. That’s when I realized why I had been having trouble picturing Don’s face. I didn’t know it until I saw them, but in order to be a convincing creative director, to me, Don Draper’s eyes had to be a lot of things at the same time. Enthusiastic. Curious. Knowing. In the moment yet thinking about something else. Trustworthy, sincere, and a little scary.”

Watch Josh Weltman’s thought process of picturing Don Draper’s face below:

[via Medium]