The final 8-bit logo
Graphic designer Michael Doret was tasked with the creation of the logo for Disney’s upcoming animated feature, Wreck-It Ralph—he recently shared on the logo’s design process, giving us a behind-the-scenes perspective.
Developing the logo took several months, during which the designer made numerous sketches—he wanted the logo to be playful and reminiscent of classic arcade logos of the ‘70s.
After settling on the idea of an 8-bit logo surrounding an 8-bit face, he then worked to refine it—Doret also had to find a way to incorporate the Disney logo into the final piece.
Scroll down to view more of the designer’s behind-the-scenes sketches to gain insight into the making of a Disney logo.
[via Creative Bloq]