25 April 2013

Truthful Makeup That ‘Reveals’ The Effects Of Domestic Violence

[Click here to view the video in this article]

Makeup is a ‘man-made magical thing’ that does wonders—it can hide acne scars, dark eye bags, and even black eyes given by violent husbands.

To raise awareness about domestic violence, Berlin-based human rights for women organization Terre des Femmes—teamed up with ad agency McCANN Germany—to create makeup aptly-named ‘The Truth’.

‘The Truth’ actually contains blue-green greasepaint and “reveals rather than conceals”.

When women were invited to try out The Truth at a makeup stand—set up in a shopping mall—instead of getting flawless faces, they got black eyes, sending out a message against domestic violence.

[via YouTube]