Advertising agency Saatchi & Saatchi Russia has created a beautiful advertising campaign for the Schusev State Museum of Architecture in Moscow.
With the tagline “Discover the Full Story”, the press and out-of-home campaign features historic Russian buildings--Moscow’s iconic Saint Basil’s Cathedral, the Moscow State University building and Bolshoi Theatre--extending majestically deep into the ground, seeming as if there is an enormous part of the building that remains unseen on the surface.
The underground building appears to look even more intricate and wonderful than the actual building above, conveying the message that the undiscovered history behind each building is a wealth of treasure and information.
The following images feature working sketches this campaign, and sheds light on the various changes in scale and layout that brought about a perfect final image.
[via Visual News]