To celebrate its 50th anniversary in print, magazine Graphic Design USA surveyed its readers to find out their favorite logos of the past half century.
What do you think of their list? Which is your favorite logo?
1. CBS – Wiliam Golden
2. Apple – Rob Janoff
3. Nike – Carolyn Davidson
4. I (Heart) NY – Milton Glaser
5. Mobil – Chermayeff & Geismar
6. American Airlines – Massimo Vignelli
7. Target – Inhouse
8. Shell – Raymond Loewy
9. UPS – Paul Rand
10. Fedex – Landor Associates
11. Woolmark – Francesco Seraglio
12. IBM – Paul Rand
13. PBS – Chermayeff & Geismar
14. BP – Landor Associates
15. The Rolling Stones – John Pasche
16. World Wildlife Fund – Sir Peter Scott
17. Knoll – Massimo Vignelli
18. MTV Colorforms – Manhattan Design
19. International Paper – Lester Beall
20. Victoria & Alvert Museum – Alan Fletcher
21. NASA – Danne & Blackburn
22. Westinghouse – Paul Rand
23. 3M – Siegel + Gale
24. Canadian National – Allan Fleming
25. Container Corp. Of America – Ralph Eckerstrom
[via Graphic Design USA]
What do you think of their list? Which is your favorite logo?
1. CBS – Wiliam Golden
2. Apple – Rob Janoff
3. Nike – Carolyn Davidson
4. I (Heart) NY – Milton Glaser
5. Mobil – Chermayeff & Geismar
6. American Airlines – Massimo Vignelli
7. Target – Inhouse
8. Shell – Raymond Loewy
9. UPS – Paul Rand
10. Fedex – Landor Associates
11. Woolmark – Francesco Seraglio
12. IBM – Paul Rand
13. PBS – Chermayeff & Geismar
14. BP – Landor Associates
15. The Rolling Stones – John Pasche
16. World Wildlife Fund – Sir Peter Scott
17. Knoll – Massimo Vignelli
18. MTV Colorforms – Manhattan Design
19. International Paper – Lester Beall
20. Victoria & Alvert Museum – Alan Fletcher
21. NASA – Danne & Blackburn
22. Westinghouse – Paul Rand
23. 3M – Siegel + Gale
24. Canadian National – Allan Fleming
25. Container Corp. Of America – Ralph Eckerstrom
[via Graphic Design USA]