14 April 2013

Pentagram Alum Creates The Idea Alphabet, An Idea In An Alphabet





UK-based designer Jordan Blyth has created an intelligent series of typographic observations, based on the letters of the English alphabet.



The Idea Alphabet is a marriage of typography and graphic design. In this set of typographic alphabets, each illustrate a word perfectly. For example, U is for USB, and the letter ‘U’ has been visually manipulated to look like a USB drive.



By cleverly using the negative space in each alphabet, an idea or object is accurately represented in graphic form.







































[via Jordan Blyth]