To promote Gioni’s new upside-down bottles in Italy, Milan-based ad agency A1ch1m1a Advertising created three naughty ads.
The print ads feature a Tomato Ketchup, Salad Cream (Ranch Dressing), and Brown Sauce (Barbecue Sauce) bottles giving people a ‘spanking’—like how we normally do to get sauce out of the bottles—sending a message that the new bottles no longer need spanking, they just need to be gently ‘squeezed’.
Do these ads make you want to buy Gioni’s sauces?
[via Buzzfeed]