[Click here to view the video in this article]
Upon discovering a couple of rare peregrine falcons nesting with three eggs on their roof, the people at advertising agency Campbell Ewald decided to share it with the rest of the world.
They installed a webcam, set up a livestream, a Tumblr and even a meme generator, turning the entire process into a social-media event.
One baby falcon has hatched so far, and there are plans to continue following them through to the end of summer, when the newborn falcons take their first flight.
Click here to to follow the falcons:
#CEFALCONS
Click below to watch the adorable first feeding of the baby falcon:
[via Co.Create, images via #CEFALCONS]
Upon discovering a couple of rare peregrine falcons nesting with three eggs on their roof, the people at advertising agency Campbell Ewald decided to share it with the rest of the world.
They installed a webcam, set up a livestream, a Tumblr and even a meme generator, turning the entire process into a social-media event.
One baby falcon has hatched so far, and there are plans to continue following them through to the end of summer, when the newborn falcons take their first flight.
Click here to to follow the falcons:
#CEFALCONS
Click below to watch the adorable first feeding of the baby falcon:
[via Co.Create, images via #CEFALCONS]