We’ve already learnt that women are their own worst beauty critics and most of them don’t view themselves as beautiful.
So for International Women’s Day, Brazilian fast food restaurant Spoleto decided to help improve feminine self-esteem by allowing ‘beautiful’ women to dine for free.
In the campaign called ‘Beautiful Women Don’t Pay’, the restaurant simply asked every women in the store: “Are you beautiful”.
All those that said, “Yes, I’m beautiful”, received their meals for free.
What do you think? Is a free meal an effective way to boost self-esteem?
[via I Believe In Adv]