31 May 2013

In Support Of Craftsmanship ‘Renaissance’: ‘The Modern Craft Project’

[Click here to view the video in this article]

In our rapidly modernizing environment, many of us have been happy to go along with the times, freely adopting the latest gadgets and gizmos into our lives.

Nevertheless, especially in the creative and artisanal industry, it is important to remember that the modernity we enjoy today has its roots planted firmly in innovation and creative ideas of the past.

‘The Modern Craft Project’—launched by the 10-generation family-owned distilling expert company, Ketel One Vodka—is a competition that echoes this sentiment, as it celebrates the value of craft and heritage in today’s modern world.

Ketel One Vodka has remained true to its 300-year-old original distilling techniques, and created the Ketel One Legacy fund as an important show of support to craftsmen across all disciplines of craftsmanship.

Finalists of The Modern Craft Project and recipients of the Ketel One Legacy fund John Pomp, Magda Sayeg and Paul Cunningham, all showed outstanding passion and dedication for excelling in their craft. They were chosen by Ketel One Vodka and Wallpaper Magazine, based on their mastery of traditional skills applied in a modern context.

The trio was also listed on the Modern Craft Directory—an online platform that features notable craftsmen from all over the world.

Specifically, Pomp has been studying and practicing the art of glass blowing for over 20 years; Sayeg is an ‘advocate’ of the traditional handcraft of knitting and strives to inspire others to take it on; while Cunningham spends his time perfecting the art of leather craftsmanship, particularly that of creating leather baseball gloves.

To find out more about The Modern Craft Project and how it is propelling the craftsmen of today to new heights, you can watch the video below:

This story is sponsored by Ketel One Vodka.

[via The Modern Craft Project, Wallpaper Magazine and Ketel One Vodka]