31 May 2013

Pepsi’s New Vending Machine Accepts ‘Likes’ Instead Of Money

[Click here to view the video in this article]

In an improvement over hiring people to give out free samples, Pepsi’s latest vending machine gives you a free Pepsi in exchange for a ‘like’ on Facebook.

Created by Belgian advertising company TBWA, all one has to do is ‘like’ the Pepsi Facebook page either with a smartphone or on the vending machine itself.

To ensure that only those in the vicinity received a free sample for their ‘like’, the machine is capable of using a smartphone’s location settings.

This new way of sampling provides Pepsi with real-time feedback on who has “liked, tried and enjoyed” the drink.

Click here to to watch the video:

[via YouTube, I Believe In Advertising]