29 May 2013

Infographic: How To Serve Up The Perfect Beer To The 60+ Generation

The recently launched 60+ Idea Challenge by Heineken Ideas Brewery to re-design the beer experience for drinkers aged 60 and above is timely if one considers the world’s aging population and how people are both living and working longer.

The global challenge is looking for ideas that improve three key areas of the beer drinking experience for seniors: the beer, the packaging and the serving method.

If you think you have a brilliant concept that can reinvent the way 60-70-year-olds drink their beer, submit your idea and stand a chance to be one of six lucky finalists to attend an exclusive workshop in Amsterdam—you may even be part of the winning trio, who would share the prize fund of $10,000.

Early birds to join the challenge enjoy an edge over their competition as they would be able to accumulate more votes and increase their chance of winning—with only five weeks left to enter the contest, the heat has definitely been turned up.

To help you think up marvelously innovative concepts for the challenge, Heineken has released a nifty infographic that lets you better understand the target group of senior beer consumers.

Knowledge of the 60+ generation’s unique lifestyle needs and preferences is crucial when crafting a refreshing and more satisfying beer drinking experience for them—find out more about these elderly beer drinkers in the infographic below.

Click image to enlarge

Click image to enlarge

This announcement is sponsored by Heineken.