Designing a good logo is no easy task. Often considered the ‘face’ of the company, a logo should convey a certain message to the customers.
To show how some companies ‘communicate’ with its customers through their logo, Business Insider has compiled a list of corporate logos that contain subliminal messages.
Check them out below:
Fedex
The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.
Vaio
This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.
Baskin Robbins
This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).
Tour de France
Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.
Toblerone
See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.
Jack In The Box
The old logo of this fast food chain features a not-so-subliminal Ichthys (or "Jesus fish"). The religious component of this design is merely hypothesized.
Milwaukee Brewers
It's easy to miss the second meaning of this throwback logo from the baseball team. The mitt is obvious, but the built-in letters usually elude the viewer.
Amazon
The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).
Tostitos
The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.
Eighty20
This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom.
NBC
Most are familiar with the peacock in the NBC logo, but it's still easy to overlook.
Sun Microsystems
Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn't actually include an S, merely artfully arranged u's and n's.)
Presbyterian Church
This church's logo is brimming with symbolism; there are 8 different symbols buried in the main image.
LG
Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly).
Coca-Cola
The soda brand's latest campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.
[via Business Insider]
To show how some companies ‘communicate’ with its customers through their logo, Business Insider has compiled a list of corporate logos that contain subliminal messages.
Check them out below:
Fedex
The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.
Vaio
This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.
Baskin Robbins
This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).
Tour de France
Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.
Toblerone
See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.
Jack In The Box
The old logo of this fast food chain features a not-so-subliminal Ichthys (or "Jesus fish"). The religious component of this design is merely hypothesized.
Milwaukee Brewers
It's easy to miss the second meaning of this throwback logo from the baseball team. The mitt is obvious, but the built-in letters usually elude the viewer.
Amazon
The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).
Tostitos
The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.
Eighty20
This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom.
NBC
Most are familiar with the peacock in the NBC logo, but it's still easy to overlook.
Sun Microsystems
Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn't actually include an S, merely artfully arranged u's and n's.)
Presbyterian Church
This church's logo is brimming with symbolism; there are 8 different symbols buried in the main image.
LG
Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly).
Coca-Cola
The soda brand's latest campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.
[via Business Insider]