In an effort to bring his online shop offline and into the real world, Tokyo-based British designer Duncan Shotton set up his first pop-up shop recently.
But unlike other pop-ups that are already interesting with their ephemerality, Shotton literally took the concept to new heights—he set up shop in a tree.
What he calls ‘POP-UP A TREE SHOP’, his shop located at Harajuku was where he sold his design creations.
From morning, he sat up there until it rained in his ‘tree-mendous’ one-off shop, and tended to customers or fans who came by to say ‘hello’.
[via Duncan Shotton and Twitter]