13 May 2013

‘Don’t Text And Drive’, A Morbid Look At Road Safety

[Click here to view the video in this article]







‘Don’t Text And Die’ is a campaign shot for Belgian organization Parents of Road Victims by artist Andres Serrano.



The campaign aims to highlight the dangers of “texting and driving” by showing the grim realities involved.



The series of three photographs appear to each depict a dead person, however, a closer look reveals that they are just using their phones.



Click to watch the video below to find out more about how the campaign was shot:













[via Happiness Brussels]