12 May 2013

Dove Launches ‘The Man Manual’, Instructions For The Modern Man

[Click here to view the video in this article]







Advertising agency BBH and production company Passion Pictures have produced an animated video to promote Dove’s new Men+Care range.



This short advertisement presents The Man Manual, a set of skincare instructions for the modern man.

The clips humorously explain that males, particularly speaking to fathers, are prone to a child jumping on them to wake them up, and are always exposed to all elements such as refereeing a child’s football match in the rain, and Dove’s new range of soap for men can help their bodies withstand the drying effect of standard skincare products.



The video is created with simple illustrations and animation of CG men, making the effect of the ad like an industrial manual passed along to workers.



Watch the ad below:































[via Creative Review]