The team behind The Young Discoverer’s Club has worked with Tommy John to create a humorous ad that makes fun of the cheesy, unrealistic details typically found in men’s underwear advertising.
This bold and cheeky spread mocks the “ridiculous” poses of male underwear models and the fact that most of these advertisements perpetuate an ideal body type while skilfully selling the merits of the featured product.
This approach may be unconventional, but it would certainly make the ad stand out from the competition.
Click image to view the ad in full
Click image to enlarge
[via Creative Review]
This bold and cheeky spread mocks the “ridiculous” poses of male underwear models and the fact that most of these advertisements perpetuate an ideal body type while skilfully selling the merits of the featured product.
This approach may be unconventional, but it would certainly make the ad stand out from the competition.
Click image to view the ad in full
Click image to enlarge
[via Creative Review]