[Click here to view the video in this article]
Calling all beer-loving creatives and innovators, Heineken Ideas Brewery has launched the second stage of its global innovation challenge—the 60+ Idea Challenge.
In this global challenge, the beverage company wants you to “reinvent the beer drinking experience” to better fit the lifestyles and needs of the 60+ generation.
To participate, all you have to do is share new ideas on how to deliver an exciting and engaging experience that enhances the way 60-70-year-olds drink their beer.
The 60+ Idea Challenge is open to all residents from Australia, Austria, Belgium, most parts of Canada, China, Czech Republic, Finland, Germany, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Poland, Portugal, Singapore, Spain, UK, and most of the US until 27 June 2013.
A panel of Heineken experts will select six finalists, and they will be invited to attend a three-day idea-enhancement workshop in Amsterdam.
From the six finalists, three will be selected by an expert jury—which includes DesignTAXI’s founder, Alex Goh—to share the prize fund of $10,000.
To find out more about the 60+ Idea Challenge, please visit Ideas Brewery.
Click to watch the video below:
This is a sponsored announcement by Heineken.
Calling all beer-loving creatives and innovators, Heineken Ideas Brewery has launched the second stage of its global innovation challenge—the 60+ Idea Challenge.
In this global challenge, the beverage company wants you to “reinvent the beer drinking experience” to better fit the lifestyles and needs of the 60+ generation.
To participate, all you have to do is share new ideas on how to deliver an exciting and engaging experience that enhances the way 60-70-year-olds drink their beer.
The 60+ Idea Challenge is open to all residents from Australia, Austria, Belgium, most parts of Canada, China, Czech Republic, Finland, Germany, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Poland, Portugal, Singapore, Spain, UK, and most of the US until 27 June 2013.
A panel of Heineken experts will select six finalists, and they will be invited to attend a three-day idea-enhancement workshop in Amsterdam.
From the six finalists, three will be selected by an expert jury—which includes DesignTAXI’s founder, Alex Goh—to share the prize fund of $10,000.
To find out more about the 60+ Idea Challenge, please visit Ideas Brewery.
Click to watch the video below:
This is a sponsored announcement by Heineken.